The narratives that build your go-to-market campaigns need intentional structure, regardless of whether your biggest issues are long sales cycles, a hard-to-explain product, or complex stakeholder scenarios.
When content is off-strategy, we not only waste time and resources, but also miss the opportunity to verify how well our strategies can bring results.
It's easy to come up with obvious and common-sense ideas for content production, but the key to engaging with people is showing depth of understanding their perspective.
When content ideas are centralized in a few people, the production can be sluggish. The right strategy will engage everyone within defined quality standards.
When content is planned and created without a strong sense of direction and continuity, prospects lose sight of what to do next.
A good content strategy will have as many assets distributed across many channels as needed, with all pieces steering people towards one coherent direction.
When you have a strong brand positioning framework, it's easier to verify if any marketing asset is beneficial or destructive to the brand.
I'll analyze your data and engage with your go-to-market people, from leadership to operations, creating a B2B storytelling infrastructure that enables full-funnel coverage with engaging and relevant stories.
Documentation on current go-to-market strategy and tactics
Current funnel and messaging system gaps and opportunities
Your team will be hands-on in two workshops, one to cover your funnel for story ideas, the other to take ownership of content creation from a roadmap.
You'll get clarity on which stories come next, and how to ensure no team member ever creates content that isn't aligned with your growth objectives.
Documented full-funnel coverage
A documented plan organizing your team's decisions for upcoming content
If you lack internal capacity to apply the funnel planning strategy to key content assets like homepage, product pages, marketing landing pages and sales collateral, I can write those for you.
Structure applied to 1 homepage mockup plus 1 product page, sales collateral or marketing page
When I build the content roadmap myself for your team based on research and workshops
