Cleber AlexandreBook a call
Messaging & Storyline Sprints

Superficial stories cannot survive the B2B world

The narratives that build your go-to-market campaigns need intentional structure, regardless if your biggest issues are long sales cycles, hard-to-explain product, or complex stakeholders scenario.

Book the sprint

The Messaging & Storyline Sprints structure your creative teams for creating B2B narratives that are on strategy, connected to buyer behavior, and able to position the product to the brand's advantage.

How it works

Two sprints to bring structure to your go-to-market messaging

Funnel mapping | 2 weeks

I'll analise your data and engage with your Go-to-market people, from the leadership to the operation, creating a B2B Storytelling infrastructure that allows the full funnel coverage with engaging and relevant stories.

Actions
Interview with key peopleMarketing, Sales, Product and Customer Success departments
CRM dataExports analysis across the pipeline
Closed/lost dealsBDR/SDR qualitative data analysis
Checkpoint with leadershipFor findings sign-off
Deliverables
Messaging mapping

Documentation on current go-to-market strategy and tactics

Action plan

Current funnel and messaging system gaps and opportunities

Ready to give your B2B stories a structure?

Book a call