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Messaging & Storyline Sprints

Superficial stories cannot survive the B2B world

The narratives that build your go-to-market campaigns need intentional structure, regardless of whether your biggest issues are long sales cycles, a hard-to-explain product, or complex stakeholder scenarios.

Book a fit call

The Messaging & Storyline Sprints structure your creative teams for creating B2B narratives that are on strategy, connected to buyer behavior, and able to position the product to the brand's advantage.

Workshop working session

Your account
for what's next

It's easy and simple to open an account. And you can grow your money while you spend it, too.

  • Save when converting money

    Save 300 BRL when converting 1,000 USD. Compare

  • Earn 3.44% in USD with Interest1

    Use our Interest feature and pay 1.1% IOF when converting from BRL

  • The only one on the market that allows you to use the money invested in card payments

    Pay online and in-store with your Wise card in over 231 countries and territories

Open an account

Interest is offered by Wise Assets UK Ltd in partnership with Genial. Capital at risk, growth not guaranteed.

Your account
for what's next

It's easy and simple to open an account. And you can grow your money while you spend it, too.

  • Save when converting money

    Save 300 BRL when converting 1,000 USD. Compare

  • Earn 3.44% in USD with Interest1

    Use our Interest feature and pay 1.1% IOF when converting from BRL

  • The only one on the market that allows you to use the money invested in card payments

    Pay online and in-store with your Wise card in over 231 countries and territories

Open an account

Interest is offered by Wise Assets UK Ltd in partnership with Genial. Capital at risk, growth not guaranteed.

Workshop working session
How it works

Two sprints to bring structure to your go-to-market messaging

Sprint 1

Funnel mapping | 2 weeks

I'll analyze your data and engage with your go-to-market people, from leadership to operations, creating a B2B storytelling infrastructure that enables full-funnel coverage with engaging and relevant stories.

Actions
Interview with key peopleMarketing, Sales, Product and Customer Success departments
CRM dataExports analysis across the pipeline
Closed/lost dealsBDR/SDR qualitative data analysis
Checkpoint with leadershipSigning-off on findings and direction
Deliverables
Messaging mapping

Documentation on current go-to-market strategy and tactics

Action plan

Current funnel and messaging system gaps and opportunities

Sprint 2

Funnel coverage | 2 weeks

Your team will be hands-on in two workshops, one to cover your funnel for story ideas, the other to take ownership of content creation from a roadmap.

You'll get clarity on which stories come next, and how to never have any team member creating content that is not aligned with your growth objectives, ever again.

Actions
Workshop 1Funnel coverage with story ideation
Workshop 2Content team empowerment: from stories to content plans and roadmap
Deliverables
Funnel strategy

Documented full-funnel coverage

Content roadmap

Documented story ideas and content roadmap

Sprint 3 (on demand)

Copywriting | 1–2 weeks

If you lack internal capacity to apply the funnel planning strategy to key content assets like homepage, product pages, marketing landing pages and sales collaterals, I can write those for you.

Choose one deliverable
Application of storytellingStructure applied to 1 homepage mockup plus 1 product page, sales collateral or marketing page
Content roadmapWhen I build the content roadmap myself for your team

Ready to give your B2B stories structure?

Book a call